Wednesday, May 6, 2009

Women Like More Expensive Wine

I thought this article was fascinating about the way perception alters our taste. Today, the Maryland Wineries Association held its 3rd annual Winemakers Cup Tasting in which I participated, and it is a very different experience to taste wine without knowing anything about it. Your brain seems to be hard-wired to want to know the price, the bottle shape, the label, anything about it, while all that information does is cause you to make pre-judgments.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.